The output of Customer Journey Mapping is a research-based visualization or diagram that succinctly communicates what is happening between the consumer and product at every interaction. While journey mapping typically lends insight to a consumer experience with a product, Simply Strategy utilizes this tool to understand the health journeys of people through life events. Most recently the firm created a journey map to understand the problems associated with gaps in maternal behavioral health care in the State of Missouri.
Maternal behavioral health interfaces with many systems and affects a diverse population, making it a complicated issue to dissect. Utilizing an innovative approach, the March of Dimes hosted two facilitated planning sessions to review a Maternal Behavioral Health Journey Map that had been collaborated on and developed by a state-wide team. This diverse team came from different systems including the clinical realm, such as obstetrician nurses and public-health psychologists; social services providers such as social workers and counselors; MO Departmental agencies; as well as executive directors and CEOs of local nonprofits. Utilizing the final journey map, Simply Strategy led the facilitation as they planned to move from insight to action and tackled problem-solving objectives as a team.
As a result of the diverse input garnered in the two sessions, a Strategic Outline was produced, highlighting the strategies and tactics recommended by Simply Strategy to the March of Dimes moving forward. The themes and top-line strategies follow, or click to access the full report and Journey Map.
- Stronger advocacy for women’s behavioral health is needed from a collective statewide network
- Increase policymakers’ awareness of societal impacts of perinatal behavioral health
- Increase care to uninsured mothers
- Provide more resources and support to clinical providers in women’s health and improve the network which connects them through training and technology.
- Increase the capacity and capabilities of the provider team
- Support providers in redefining and improving care coordination across every touch point
- Utilize technology to increase connectivity
- Add programs and broaden existing resources to increase maternal support.
- Increase mom’s comfort in discussing their behavioral health with providers and support systems
- Widen mom’s support system
Here’s another example of our journey map at work.