Insights about insights

Jenny discusses the important connection between consumer health behavior and the patient experience with their health care.

The opportunity to attain the highest level of health should be an inherent human right.

WashU student athlete Mary Frances reflects on her internship with the Simply Strategy team.

Really good research moderators don’t just ask the questions. They have the capacity to problem solve with their clients.

The evidence is clear that the SDOH are factors in population health, but what’s the basis for the inequity in health outcomes?

Late last summer we could see “it” coming—the economic impact that would hit in 2021 which would threaten to push us off course.

Qualitative research is both a human art and a behavioral science.

What began with determination and a laptop has grown into a team with complementary expertise and impressive resumes of their own.

Medicaid expansion is not just the smart economic choice to make, but the ethical choice as well.

Anna might cheer for the Cincinnati Reds, but we still love her and appreciate the array of knowledge and skills she brings to our firm.

The brands making the biggest impact seem to be those that are connecting with and making themselves relevant to consumers during this time.

The gold standard of measuring your overall brand health is a well-designed brand tracking study.

I love my job and the enormous leeway I have instituting policies and implementing practices to take care of our most important asset.

Reggi is integral to what we mean when we say, “We specialize in helping organizations whose mission it is to help others.”

Reggi discusses the shift to online and remote service options necessitated by COVID-19.

It’s no secret we are a little shop doing some big research. Jenny is a key component.

I’ll join the choir repeating the strangeness of these times. I'm relying on insights learned from my parents.

Simply Strategy is now certified by WBENC, the largest certifier of women-owned businesses in the United States.

Why positioning and purpose may come before strategic planning.

Understanding a brand, organization, or effort is the core of our work. But how do we do it? Qualitative research helps you learn, "why?"