PHILOSOPHY //

Understanding human behavior

to help improve health outcomes

All of our clients understand the healthcare landscape. They also understand that it can be improved.

That’s where we come in. As anthropologists, researchers and communicators, we go beyond readily perceptible facts. We seek true human insights that differentiate as much as they resonate.

Aside from experience, degrees and countless hours of prior research, we bring purpose to everything we do. Whether investigating employee engagement, loyalty programs, cross-sector collaboration or overall patient experience, here’s how we uncover actionable insights for our partners.

We listen at all levels.

The C-suite brings a vision that requires the entire organization to realize. By understanding your stakeholder challenges inside and out, we can offer guidance that leads to successful implementation.

We welcome discussion.

New ideas can introduce friction throughout a complex organization. We’re okay with that. In fact, we’re accustomed to it. We get to the heart of the matter quickly in order to make progress together.

We walk more than a mile.

Understanding your patient, member, customer or employee audience means following their experience in detail. We call this journey mapping. And we go to great lengths to dissect the intricacies and implications associated with that journey.

We don’t let the hypothesis dictate the conclusion.

We go in with an open mind and a full quiver of experience to navigate the path.

Two men at a table gesturing with their hands

We work well with others.

We operate within an ecosystem of payers, providers, government agencies, academia, tech enablers and commercial services. We bring their perspectives together while maintaining focus on the end audience.

We mine for diamonds.

While our process is holistic, we work to unearth very specific insights to rally around. We want to see you shine, not churn.

We are not robots.

Science and methodology play a role in gleaning insight. So do empathy and asking "why?" We use both sides of our brains to activate your audience’s.

We invest ourselves in our community.

As volunteers, leaders, moms and friends, we put our hearts into our efforts because we see how it affects those around us. As humans, we are deeply committed to reducing disparities among those most affected.

Multi-ethnic men and women standing side-by-side